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Tuesday, August 14, 2012

10 TIPS on Selling Your Home Yourself....the Great, the Good and the Bad!

Hey everyone,
Today's post is on a possibly sensitive subject.......Selling Your House Yourself.




Now I'm no Real Estate Agent, but I do like to dress up and play one when I'm selling my houses myself! lol  
No, I don't tell them I'm an agent, I just get to give house tours of my home, and hear nice comments.....it's pretty fun!

Ok, now back to the post. 
So this will be a pretty open and honest post about the pros and cons of selling your home yourself. I've dabbled in real estate for many years now, and this will be the third house I've sold.....possibly not by myself, but we'll get to that later. 

PROS:
The great thing about selling your house yourself is that 
1. The process is not rocket science (in my opinion). Yes, it takes some time, effort and googling, but it really is do-able!
2. You can save yourself thousands of dollars! ....and I have! You are not paying your own agent, who usually requires around 3% of the house sale. This can really add up! Especially if your house is worth some money! (keep in mind, some agencies ask for less commission). 
3. It can be a fun learning process. I really enjoy it!

* At the end of this post I'll give you all my tips on selling your own home. 

CONS:
1.  You do have to educate yourself in the area of what the other houses that are like yours in your area are selling for. These are called comparisons, or "comps". 
2. You also have to educate yourself on the home selling process and print some paperwork off line (if the buyers don't have a real estate agent).
3. You will (most likely) need to host your own open houses during the week or on the weekends (whatever days are customary in your area).
4. You may be boycotted by real estate agents in your area! Truly!
5. If you are only going off word of mouth, and Craigslist, it might be VERY difficult to get it sold in a market like we have today. (this is why I encourage purchasing an MLS....more on that in a bit)

We sold two houses in Hawaii by ourselves. It was a great experience. One sold in a week and the other was bought by the renters. I had no problem getting people to come look at the houses! 
I'm selling our house now and it's a different ball-game!  I've had one showing in three weeks! This may be an area and a market where I need a real estate agent! ....just keepin' it real!

FYI:
If you don't know the prices involved in selling a house, it is customary to for the SELLERS to pay 3% of the house selling price to the buyer's agent, 3% of the house selling price to the seller's agent (if they are using one) and 1% to the escrow service. BUYERS don't pay an agent. They typical also pay 1% to escrow.  Now....keep in mind, agent's commissions are negotiable, and escrow costs will depend on a lot of different things, and are also negotiable....but I'm just giving you a general overview.

If you are up for trying to sell your house yourself, these are my suggestions:

1. Purchase an MLS! This is a spot on the Multiple Listing Service. This is what all the Realtors check and search. There are agencies that sell these.  In Hawaii, the agency that sold these was easy to find. In Washington, it was actually difficult to google and find one, but I eventually did! I've paid anywhere from $500-$600 for an MLS, and it has been WELL WORTH EVERY CENT! Otherwards, you probably won't get enough traffic from a sign in your yard and Craigslist postings. You might....depending on where you live and what your price is, but just sayin' the Realtors will have your listing if you purchase one! 

1.5.  I know it's wierd to have a number 1.5, but I forgot to tell you how I find comparisons, and I want to throw it in here without changing my numbers. 
Some houses are easy to "comp" (find comparisons for....remember you're finding comps to know how to price your house). Some houses are in cookie cutter planned neighborhoods and there are a lot of houses that have sold that are almost just like the one you're selling! Look at all those house prices. Make sure they have the same number of bedrooms and bathrooms, and about the same amount of sq footage, and about the same amount of upgrades and then throw out the high price and the lowest price and look at the other listing prices and that's probably around what you should be listing your house for. 
If you live in an area that doesn't have many comps, I start going around and collecting flyers a year or two ahead of time (not kidding). I look at how similar they are to my house, I file it away, then I get on the county assessors website and find out what they sold for. I have to take my best "guestimate" on what my house is worth.  I search for houses like mine on many local real estate websites. 
In Hawaii, they had a WONDERFUL site that I could even search by neighborhood! Here in Washington, I have to get on different sites, I eventually realize what sites are easiest to search in and use them.

2. Put signs in your yard with flyers! I'm a visual person, so I like the the colored ones with pretty pictures, but use a program to make a flyer and state all the houses information on it, with your number, the address and the price. I made my current flyer on PicMonkey.com and it was EASY! If you don't know what to put, just look at a couple other flyers. 

3. Do post on Craigslist! I have most my inquiries off of Craigslist. I don't necessarily get a lot of follow-up, or traffic, but I do get inquiries! Often times from Real Estate Agents!

4. Make your house look GOOD! If you aren't design minded, ask a friend that is to help you, and be ready to be able to store some things in someone's garage if necessary! Sometimes less is more!

5. Have open houses. I've never had a ton of luck with these, but I know people who have. I do think it helps spread the word that you're selling your home. 

6. Either purchase a lock box (I bought mine at Walmart for $20), so Realtors can take their clients in without you there,  or put something nice on and show your house to the agent and people coming through. Don't say a lot unless they ask you, unless you want to show them your kitchen pull-out cupboard drawers, or your hidden sewing closet,  or something that they wouldn't see by themselves that would benefit them. But besides those weird hidden things, just walk behind them and observe....don't show them family heirlooms and tell them stories about Aunt Pearl's china set!
Also, get rid of the kids and animals for the showing! If you're going to show your home, be professional.

7. Give it a couple days. If you haven't heard from them, call the real estate agent and say, "Hi, this is so and so, thanks for bringing your clients through the other day. What did they think of the house?" Be professional, be ready to be humble, and then think about the agent's answers. 

8. Offer the buyer's agent 3%!!! I can't stress this enough! They are doing a job and they expect to get paid and they should! If you're selling your own home the buyer's agent is probably going to babysit you a bit as well as take care of their clients, so they deserve to be paid!  I also offer the purchasing party 3% if they don't have a Realtor. 
If you don't offer a commission, they probably won't show your house to their clients, and I can't really blame them!

9.  If you are selling to someone who also isn't using an agent, you can purchase the necessary paperwork off line, at an Office Depot-type store, or the MLS agency may provide you one.  I always sell my houses 'as is" and I always make sure there is an inspection.....even if I'm the seller (the buyer customarily pays for this).  If you are scared of who will tell you what the next step is, usually your escrow agency will. 

10. Be professional! You are acting as your own agent. Be kind, courteous and humble. 

Hopefully this post doesn't anger too many real estate pros out there! I had great successes selling my houses on my own when the market was good. It literally saved me thousands.....and thousands of dollars. I wouldn't have changed that for the world! It was also a very fun experience!
On the other hand, the market is not what it used to be. I have purchased an MLS here with not a lot of luck. This may be a market (and area) where I will need a professional. I'm a DIYer at heart and it is worth it for me to try to do it myself (I also have a lot of time to sell, so experimenting is ok in my situation), but I'm also realistic and will be having a few Realtors come over and give me there thoughts on prices and their game plans if the traffic doesn't pick up.
I'm going to let your comments fly on this post. I'm probably going to get some written lashings or something, (try to keep it somewhat positive). Say your thoughts. I'm not an expert, agents have a LOT of experience, all I can give is my small amount of experience, but I do think I am offering some information that people don't know out there, so that's why I posted it. Overall, I'm glad I do it this way, even if I doesn't work for me this time.  

So those are my thoughts on selling yourself. If the market will supports it, and the Realtors in the area will be supportive of you,  you can save thousands of dollars, but on the other hand, you might be out some time and $500 for an MLS that doesn't do you much good. 

--Katie

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28 comments:

  1. Great tips and I agree with all of them. I have sold houses before and it is actually easier without a real estate agent. Just my two cents.

    blessings,
    karianne

    PS You should post this on Hometalk :)

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    1. I always do :)....well, if it has to do with home and garden I do. I didn't know that you had sold your own houses before. How long has your family lived in the house you're in now?

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  2. Great information Katie! I haven't sell a home in my life but if I ever do this has given me a good starting point! Thanks!

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    1. Hey Cristina, thanks for stopping by. I hope you're having a great time on your visit!

      --Katie

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  3. Such a well-thought post, Katie! I am used to help friends with staging the house for sale, and all of them sold it because of the open house sessions.

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    1. Those seem to be really helpful for some people! That's great that you help by staging! I bet they love that!

      --Katie

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  4. Katie, I have been considering selling my house on our next go round, this was SOOOO helpful! I didn't even know you could purchase so you can list w/ MLS. I know that most buyers search online sites like Zillow and Realtor.com first so I was wondering how to get listed with them. I may be emailing you with questions if I decide I am up for it, but I appreciate hearing that its not as hard as one might think. Good luck with your current sale!
    Amy

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    Replies
    1. E-mail me any time Amy! I think it's such a fun field to discuss. The MLS company I purchased with here in WA, put my listing on Realtor.com for me, as well as a couple other big sites and all the local sites. I'm not sure about Zillow, but I'm assuming they have it (I'll have to check).
      Thanks for stopping by!
      --Katie

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  5. Thanks for linking up to the CHQ blog hop, Katie! Happy to already be a follower of your blog! =)

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  6. Found you on the CHQ blog hop! Love the blog and happy to be your newest follower :)

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  7. I sold my house 6 years ago in 2 weeks. I read a free ebook called "Magic bullets kill sacred Cows". (Google it) It really helped us prepare for the sale. Plus it is a funny read. Enjoyed your post. Hope you sell soon.

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    Replies
    1. That sounds really interesting! I'll have to read it!

      --Katie

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  8. Thank you for sharing your tips and hints at Potpourri Friday at 2805!

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  9. I've sold on my own and with realtors too -- the one thing that enabled me to sell quickly (in both scenarios) was having my house finished (including all painting, carpentry and little projects here and there), completely cleared out except for minimum staging, clean as a whistle, and basically looking better than every other house in my price range.

    So the only thing I would add to your list is "make sure you've got the best house for your area and your price range." By "best house" - I mean looks the best, is the cleanest, etc. I hired a professional designer to pick out all of the paint and fabrics in my last house -- and then I did all the painting and sewing. Because I'm not good at making all those choices but I know how to execute the plan.

    Best money I spent, because when you are facing a terrible market like this one, sometimes the only way you can unload a house is when it's the simply the prettiest & cheapest one available.

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    1. That is awesome! Cool that your hired a designer and then did it all yourself! I would like to do that with landscaping someday. Just hire someone to draw up a plan.

      The tough thing about where I am, is I have a house that sits on the riverwalk. It's an old house, I've made it look great, it's super clean, finished, nicely decorated, but since it's on the riverwalk, it comps high....and the other houses in that price range aren't on a riverwalk, but they are new, beautiful, and huge! lol So....that could be my problem right there. If you don't care about a riverwalk being in your back yard, you'd obviously choose the other brand new houses! lol

      --Katie

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  10. Oh my goodness...I think I would be overwhelmed. I'm impressed that you are taking this on! Thanks for sharing your wisdom and Thanks so much for linking up at I Gotta Create! <3 Christina

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    1. Hey Christina. It's only really overwhelming when you have to clean before people come! lol

      --Katie

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  11. Awesome tips. Katie! You hit on all the big ones we found to be true too! We sold our home ourselves and offering a buyer's agent a commission was what drove so much traffic and eventually the buyer to us. It is a lot of work but doable! In NJ we use lawyers for the paperwork part so once we get the offer it's out of our hands. That makes it so much easier to do it here too.

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  12. Great tips. But we like going realtor. I'm just not organized enough and am too afraid of making a mistake. :(

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  13. Great tips. I'm currently selling my home sans-Realtor for both parties. Luckily our title company has been VERY helpful in the whole process. I'm having to do more legwork on some things, but it's worth it considering how much money we are saving!!

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  14. Good advice! I would love to dabble in real estate! I wish it worked for me...our home is not selling and our market is really bad. Here's hoping it picks up soon!
    Thanks for sharing!
    Stacey of Embracing Change

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  15. These seems like great tips. I haven't even owned my own home yet....we'll cross that bridge when the times comes. Thanks for linking up at Take it on Tuesday!

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  16. This sell-my-house approach isn’t one that everyone is capable of. Yet nevertheless, it is important to know the ups and downs of this line of attack. The success actually depends more on the attitude of the seller. Yes, this can possibly save him more money than if he hires a realtor, but in return, he has to allot some time for learning things about this venture. Even though time is not a thing we buy, not everyone would be willing to submit to this requirement for a long time, right? So for home sellers, be honest with yourselves, and decide what’s better for you.

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  17. This sell-my-house approach isn’t one that everyone is capable of. Yet nevertheless, it is important to know the ups and downs of this line of attack. The success actually depends more on the attitude of the seller. Yes, this can possibly save him more money than if he hires a realtor, but in return, he has to allot some time for learning things about this venture. Even though time is not a thing we buy, not everyone would be willing to submit to this requirement for a long time, right? So for home sellers, be honest with yourselves, and decide what’s better for you.

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  18. Everything has its pros and cons, and selling a home also has a fair share of those. In your list, the cons are more than the pros, which is not a good sign if you'll look at it on paper. But if I were the one to be asked, selling your home by yourself is a fun uphill climb. Anyway, your list of tips should be a big help to your readers who have to face the same situation. You rock, Katie! :)

    Regards,
    Kristopher

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I love to hear from all of you! Thanks for your fun notes!
--Katie